Venue for the parallel programme
SALES AND MARKETING DAY
KAZAN EXPO,NOVEMBER 13
Co-organiser
Co-organiser
By the Numbers
Participants
Speakers
Residential developments at the exhibition
Venue for the parallel programme
Participants
Speakers
Residential developments at the exhibition
What is a sales day?
Business Programme
Renowned speakers and industry experts — on sales, negotiations and leadership.
Marketing and Personal Branding
Practical tools to help attract clients and strengthen a salesperson’s personal brand.
Top offers from property developers
A property exhibition, new developments, current offers and special terms.
Networking
Meet colleagues, agency managers and representatives from property developers.
Building Materials Exhibition
Materials, technologies and solutions for the quick refurbishment of your clients’ flats.
Closing concert
Round off the day with a concert by Basta and ‘Otpetye Moshenniki’.
Prizes and the concert — a nice bonus
Prize draws every hour: appliances, gift vouchers and other prizes, with the grand prize being a flat.
BRICS Sales Experience
Find out how property is sold and marketed in the BRICS countries.
9 halls for the parallel business programme
Choose the topics most relevant to you and create your own itinerary. Each hall is dedicated to a specific theme — sales, marketing, agency business development, as well as a programme for partners specialising in property investment, renovation and interior design trends.
Deals right at the event
Come along with your clients, compare developers’ offers and book flats right at the exhibition. A confirmed booking will give your client the chance to enter the prize draw for the top prize — a flat in Kazan.
Buy a flat, get a concert ticket
From 1 October to 9 November, when you buy a flat from a developer who is a partner of the exhibition, you will receive two tickets to the final concert, and the estate agent who handled the transaction will receive one. In addition, your clients who meet the conditions of the prize draw will be in with a chance of winning the top prize — a flat.
For anyone whosells
Estate agents and managers of estate agencies
Agencies partnering with the largest property developers
Sales departments of property development companies
Staff and senior managers at property developers
Property market professionals who want to gain a deeper understanding of sales
Marketers and those responsible for promotion and product development
Anyone who wants to develop their personal brand and sales skills
- Всё о построении личного бренда
- Нетворкинг
- Незабываемые эмоции
- Сделки прямо на мероприятии
- Лучшие предложения
- Инструменты маркетинга
- Всё о построении личного бренда
- Нетворкинг
- Незабываемые эмоции
- Сделки прямо на мероприятии
- Лучшие предложения
- Инструменты маркетинга
- Всё о построении личного бренда
- Нетворкинг
- Незабываемые эмоции
- Сделки прямо на мероприятии
- Лучшие предложения
- Инструменты маркетинга
BUSINESSAGENDA
Business coaches, leading estate agents and renowned practitioners will discuss marketing and crisis-proof sales techniques, and analyse the most problematic aspects of an estate agent’s commercial operations. Guests can look forward to presentations by headline speakers and recognised experts in the fields of negotiation, leadership and public speaking. You’ll discover proven strategies and practical tips to help take your sales to the next level.
Download the programme
The digitalisation of the housing construction sector
The country’s construction sector faces significant challenges in improving labour productivity and construction efficiency, as well as in reducing the investment and construction cycle and addressing the labour shortage. Digitalisation is one of the key areas for tackling these challenges and developing the housing construction market.
Pavilion 1, Hall 102, Kazan Expo International Exhibition Centre
Alexander Lukyanov
CEO, DOM.RF Technologies
Anna Danchenok
Partner, Real Estate and Territorial Development Practice, «Yakov and Partners»
Irina Yashina
Managing Director of the Kazan Regional Center of DOM.RF BANK
Nikolai Parfentyev
Director of the Department of Digital Development at the Ministry of Construction, Housing and Utilities of the Russian Federation
Sherzod Teshebayev
Deputy Director of URBAN LAB Ltd
Albert Maksudov
Director of Information Technology of GC "Unistroy"
Damir Shaidullin
First Deputy Minister of Construction, Architecture and Housing and Communal Services of the Republic of Tatarstan
David Kordonchik
PhD in Technical Sciences, Associate Professor, Vice-Rector for Digitalisation of KSUAE (Kazan State University of Architecture and Engineering)
The Values Map: How to Turn the Personal Values of Generations Z and Alpha into Career Capital
The recruitment funnel in the construction industry is running dry at school level due to a lack of meaningful perspectives. Traditional careers guidance conveys outdated images (hard hats, bricks), whilst Generation Z — and even more so Generation Alpha — think in terms of sustainable development, the environment, gamification, charity and IT. During this session, we will discuss the ecosystem of early career guidance (from the age of 14), which speaks to the new generation in their own language, and we will also examine practical case studies from property developers on career guidance and the development of future loyal employees.
Pavilion 1, Hall 102, Kazan Expo International Exhibition Centre
Svetlana Kuzmenko
Head of the ‘I am a builder of the future!’ working group
Yana Voznyuk
Psychologist and education expert at the ‘Točno DOBRO’ Charitable Foundation
Olga Grishina
Head of the FRT Division, Deputy Head of the ‘I Am the Builder of the Future!’ Working Group
Vasily Lobanov
Sales Director, Frtex Ltd
Konstantin Ragozin
President of the Autonomous Non-Profit Organisation for Continuing Professional Development ‘TEKHNADZOR IZHS’
Daria Korotkova
Head of Talent Development, Etalon Group
Azat Nazmeev
Cluster Project Director, Tatarstan, TOCHNO Group
Margarita Panteleeva
Director of the Institute of Transport Infrastructure at RUT (MIIT)
Yulia Shinkorenko
Marketing and PR specialist, lecturer at the ‘Synergy’ Institute, executive director of the international portal HELPINVER, founder of the ‘SKART’ Group
Ayrat Nadrshin
Deputy Director for Construction of GC TOCHNO in Tatarstan
Real Estate Business Day x E:FORUM
Presentations by top-tier keynote speakers on sales and personal branding as part of “E:FORUM”—a forum organized by Etagi that brings together the company’s employees, partners, and leaders.
The program includes a business session, presentations by speakers, and an awards ceremony honoring the company’s top employees for their professional achievements and contributions to business growth.
Ilgam Shakirov Hall
Vladislav Tretiak
Three-time Olympic champion, ten-time world champion, the greatest hockey player of the 20th century, -
Igor Ryzov
Business Coach
Ildar Khusainov
Founder of the federal real estate company, "Etagi"
Vladimir Yakuba
Reality speaker and business coach specializing in sales and team building
Vyacheslav Malafeev
Former soccer player, goalkeeper for the Russian national team and FC Zenit, multiple national champion, winner of the UEFA Cup and the UEFA Super Cup, team captain, Founder of M-16 Real Estate and M-16 Consulting
Nina Zvereva
Business Coach
Seda Kasparova
Communications expert, founder of the Training Centre and of ‘Golos moget’, the largest communications education project in the CIS
Kristina Polnikova
Commercial Director of Resale and Suburban Real Estate at Avito Real Estate
Andrei Ostanin
Founder and CEO of Ostanin Group
Alexander Tsypkin
Writer, screenwriter
Speakers
Vladislav Tretiak
Three-time Olympic champion, ten-time world champion, the greatest hockey player of the 20th century -
Ildar Khusainov
Founder of the federal real estate company "Etagi"
Igor Ryzov
Business Coach
Vladimir Yakuba
Reality speaker and business coach specializing in sales and team building
Maksim Levchenko
Business coach specialising in property sales
Vyacheslav Malafeev
Former soccer player, goalkeeper for the Russian national team and FC Zenit, multiple national champion, winner of the UEFA Cup and the UEFA Super Cup, team captain Founder of M-16 Real Estate and M-16 Consulting
13 November
Tatneft Arena, 42 Chistopolskaya Street
BASTA’S CONCERTAND THE OTPETYE MOSCENNIKI
Round off BRICS Construction Week with a grand concert featuring popular artists.
FAQ
- 01
November 13, Kazan Expo, Ilgam Shakirov Hall.
- 02
Real estate agents, agency managers, sales and marketing professionals, representatives of developers, and other specialists.
- 03
The “Realtor” ticket.
- 04
The ticket includes the entire business program on November 13, including the main hall program and partner events. Lectures will run concurrently, so you can choose the presentations that interest you. The concert is also included.
- 05
Access to the entire business program of BRICS Construction Week from November 10–13.
- 06
Yes, it is.
- 07
Yes, but you'll need to register. However, without a ticket, you won't be able to attend the business program, partner events, or the closing concert.
- 08
To enter the prize drawing, you need to register for the real estate expo and attend the event. For registered visitors, household appliances, renovation vouchers, furniture, and other prizes will be raffled off every hour on the main stage. To participate, you must be on the exhibition grounds during the raffle. Buyers who make a paid reservation at the real estate expo will be entered into a drawing for the grand prize—an apartment. There will also be drawings for certificates covering the down payment, renovations, furniture, home appliances, and other prizes.
- 09
Yes, if you make a paid reservation at the real estate expo from November 10 to 13.
